Email marketing is one of the core tools used by internet marketers today. Despite the avid use of social media, email marketing is one of the most effective ways to build a relationship with your lists and generate revenue.

Email marketing occurs when a company or individual sends a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales, any email communication is considered email marketing if it helps to build customer loyalty and trust in a product, company or brand recognition.

This course will cover the principles of email marketing and how to be an effective email marketer. Email is key to growing your NLS business or any online business from network marketing to brick and mortar “Mom and Pop shops”.

Do you have a related topic or additional video content you feel would add value to this course? Your NLSU courses are evergreen and will be updated with additional content from time to time at no additional cost. We would love to hear your feedback!

Email Marketing Product

What is Email Marketing?

If you have heard the phrase “The money is in the list” then you have been exposed to one of the benefits of email marketing. But what is it? What is the purpose of it and how does it apply to your goals.

Email Marketing Product

Email best practices

Best practices are the cornerstone to your success as an email marketer. We will discuss best practices as well as the law that governs email marketing. Do not start mailing without understanding how they apply to you!

Email Marketing Product

Subject lines

Subject lines are the most important aspect and step one of your mailing success. If your leads do not open your mail... nothing else matters. We will discuss strategies you can use to develop the best subjeclines to apply to your customer base and get their attention.

Email Marketing Product

Email body

The purpose of your email body is to convert email “openers” into “clickers”. “Clickers”, is the term used for people who take the action of clicking on a link you have placed within your email body to take people to your offer. Your body needs to be congruent with your subject line and be compelling. In this video we explain the structure.

Email Marketing Product

Landing page design

Landing pages are created with various styles and functions. The primary goal of a landing page is to compel the user to enter their email address or other pertinent contact information. Your landing page may offer free access to a product, a free download or whatever may entice your target market to take action. In this video we discuss the various formats and styles of pages.

Email Marketing Product


When subscribers become inactive, it’s a good idea to try to win them back with a re-engagement strategy. It’s often less expensive to target a current customer than it is to find a new one. Winning the interest of inactive subscribers helps you make the most of your mailing list.